SURPRISING, INTERACTIVE, DIVERSIFYING
UNDESRTANDING AND INVOLVING CLIENTS WITH NUI
(NATURAL USER INTERFACE)
Today, clients want a more and more direct connection with the brand: assistance services and custom-made marketing messages, possibly involving and with a high emotional content. If on the customer engagement level it is important to provide for an intuitive and fulfilling interaction, brand communication has to hit the right points at the right time, especially if the experience inside physical places has to be particular, in order to offer more value than online shopping and to attract clients in stores. In both cases, a WOW effect is needed, a relation that focuses on simplicity and the ability of contents to be enjoyed as well as assimilated.
Nothing simpler than using natural language and one’s own voice to interact with an automatic answering service that can replace in quantity – and now also in quality – a call center made of humans. The gestures area, instead, is still unexplored, where the possibility to express oneself by using the most intuitive and immediate communication system can transform into a completely new experience also for the most evolved users.
Integrating voice recognition systems and motion sensors in companies front end allow users to access information and contents by simply talking or moving their head and hands. Artificial intelligence engines ad sensors recognize words and gestures and translate them into navigation choices that return an interaction that is intuitive as well as coherent with gestures. Efficiency, easiness of user experience and WOW effect are assured.
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