INTUITIVE, INVOLVING, COLLABORATIVE
X REALITY, THREE WAYS TO USE ALL THE REALITY THAT SURROUNDS US
Digital transformation radically changes not only the use of contents, but also how to react to things, places, people, introducing different ways to doing experience and different reality levels.
For this reason, today in many areas from design to training, from assistance to consumer engagement, there is the need to create new tools to use all the realities available, from virtual to augmented one.
Showing products practically, creating unforgettable and involving interactive memos that can be seen from a distance. But also transforming training programs in applications that can transfer experiences and not just concepts. Without taking into account the fundamental contribution in remote problem solving and maintenance activities. Today, they represent just some examples of telepresence made possible thanks to digital technologies.
Virtual Reality, Augmented Reality and, lastly, Mixed Reality (X Reality) make all of this possible. Virtual reality allows to create immersive experiences through 360 degree high-definition videos: users can practically see environments and objects, exploring them and interacting with them by wearing specific viewers or by exploring space using the smartphone display as a filter. To this solution – that literally tears down any geographical barrier – Augmented Reality application can be added, thanks to which the content seen through Virtual Reality are enriched with surfable elements that expand the perception and quantity of information that come with images. In this way Mixed Reality takes form, that represent for business a world still to be explored.
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